I geeked out on the article "More Than You Want to Know About Gift Cards" by Patrick McKenzie this morning.#
It made me wonder if CanPay, AeroPay, and the other folks working on compliant cannabis payment networks, are thinking about providing some kind of gift card feature. #
It seems like it could be a powerful incentive for new users to sign up. "You've got $100 waiting for you at CanPay" is a motivating subject line.#
Some extra added bonuses of reading this excellent article:#
You'll find out the answer to the hilarious question "what is a reverse gift card and under what circumstances would a business possibly want to sell one?"#
You'll learn the vocabulary words "breakage" and "escheat!"#
Plus did you know there's such a thing as the fraud supply chain?#
I geeked out on the article "More Than You Want to Know About Gift Cards" by Patrick McKenzie this morning.#
It made me wonder if CanPay, AeroPay, and the other folks working on compliant cannabis payment networks, are thinking about providing some kind of gift card feature. #
It seems like it could be a powerful incentive for new users to sign up. "You've got $100 waiting for you at CanPay" is a motivating subject line.#
Some extra added bonuses of reading this excellent article:#
You'll find out the answer to the hilarious question "what is a reverse gift card and under what circumstances would a business possibly want to sell one?"#
You'll learn the vocabulary words "breakage" and "escheat!"#
Plus did you know there's such a thing as the fraud supply chain?#